PURE (Protecting Uplands & Rural Environments) is an environmental project established to combat the increase of illegal dumping/fly-tipping in the Wicklow/Dublin uplands and was officially launched in September 2006.

Illegal dumping in the landscape is cause for serious concern and a growing problem for many communities. Dumping is illegal, unsightly and unnecessary, causing serious problems to habitats, species, and human health. It pollutes our water courses, damages soil nutrients, encroaches on habitat space, kills insects and animals, and is a threat to both the people who live in the area and recreational users.

The PURE project is a regional initiative, the first of its kind in Ireland, which incorporates local authorities including; Wicklow County CouncilDun Laoghaire Rathdown County Council and South Dublin County Council as well as Coillte, National Parks & Wildlife Service, and a number of non-statutory organisations represented by the Wicklow Uplands Council, to halt incidents of small scale illegal dumping/fly-tipping.

In a time when the majority of the public continually strive to enhance our natural environment, a small minority of people undermine these actions by needlessly dumping rubbish in our landscape. The continual increase in recycling is further evidence that the general public have a deep appreciation and awareness of our natural environment; unfortunately, some people just don’t care.

The PURE Mile

A community  initiative which fosters an awareness of our country roadscapes by rewarding local community efforts. MORE

PURE Animation / Wicked

PURE Animation/PURE Wicked – an animation training programme for teenagers, concentrating on issues related to PURE.  MORE

PURE Education Pack

Designed to provide primary school teachers with information and work sheets on environmental education. MORE

The PURE Photo Gallery

Visit the Pure Photo Gallery & see images of illegal dumping/fly-tipping in the Dublin/Wicklow uplands. MORE

Illegal Dumping

A major problem in relation to illegal dumping/fly-tipping is householders and businesses handing over…. MORE

Press Room

Visit the Press Room and read recent and past press articles related to the PURE Project… MORE