Protecting Uplands & Rural Environments

TO REPORT ILLEGAL DUMPING LO-CALL 1850 365 121

Who We Are

The PURE project is a partnership project and the first of its kind in Ireland which incorporates statutory and non-statutory organisations, including; Wicklow County Council, Dun Laoghaire Rathdown County Council, South Dublin County Council, Coillte, National Parks & Wildlife Service, and the Wicklow Uplands Council. Funded by The Department of Environment Community and Local Government PURE was established to combat illegal dumping/fly-tipping in the Wicklow/Dublin Uplands. The project was officially launched in September 2006.

The project celebrated 10 years on the road in 2016 and for this we made a short film looking back on the work achieved in those 10 years.

The PURE project developed after a number of meeting forums were held between the associated organisations over a one year period, between 2005 and 2006, with the objective of finding a solution to the increase of fly-tipping and small scale illegal dumping activity in the Wicklow/Dublin upland regions. Each of the organisations associated with the PURE project are continually affected by the illegal dumping problem.

PURE is a pilot project funded by the Department of Environment Community and Local Government and the first of its kind in Ireland. It operates on a regional basis concentrating on the Wicklow/Dublin upland areas initially securing funding for a three year period, from 2006 to 2008. At the conclusion of the three years the project was evaluated to determine whether it should be extended. In December 2008 the Minister for the Department of Environment Community and Local Government, Mr. John Gormley, announced that PURE would receive funding for a further three year period from the Department of Environment Heritage and Local Government. Although the Minister acknowledged that the partnership project was a success, he also stressed that, ‘while progress has clearly been made, there is no room for complacency’.

A further evaluation was conducted in 2011 and in November of that year, the Minister for the Environment Community and Local Government, Mr. Phil Hogan, announced that PURE would receive funding for a further three years, up to the end of 2014.

A Project Evaluation Report and Submission of Extension was submitted in 2014, and Minister Alan Kelly from the Department of Environment Community and Local Government committed funding to extend the project to the end of 2016.

In September 2016, the Project Manager of PURE submitted an Evaluation Report and Submission of Extension to Minister Denis Naughten, of the Department of Communications, Climate Action and Environment.  In December 2016 Minister Naughten announced that PURE would receive funding for a further three years, up to the end of 2019, expressing his satisfaction with the progress of the PURE Project to date, saying that, ‘…PURE addresses a problem in a unique way with a partnership approach, addressing the problem of illegal dumping and fly tipping in the Wicklow and Dublin Uplands.  This partnership between local communities, local authorities and government agencies has enjoyed great success in keeping one of our most beautiful and most visited landscapes free of litter and the blight of illegal dumping.’